Running a Lean Mean Marketing Machine

I did a post on Facebook’s latest changes regarding groups and pages last month, but even authors that had prepared for the switch were shell shocked at the results, both in sales and in reader interaction. Algorithms have destroyed any hope of reaching new readers without paying for an ad or running a sponsored post. My friend LK Griffie has been saying for … Read More

Why We Shouldn’t Get Our News from Social Media

The other day, I had a friend compare Facebook to Walmart, saying it was the Social Media site where she could get everything in one place, like her favorite recipes, pics of her grandbabies, and news from around the world. She hadn’t said something I’d thought a thousand times before the 2016 elections, only now, the statement bugged me.  If … Read More