The Art of Communication

This past weekend, a drama bomb went off in Social Media land, the likes of which I’ve never seen.  Usually calm, intelligent, rational human beings turned into raving lunatics, spewing toxic sludge like word vomit across my feed. Everyone had something to say–the problem was no one seemed to be listening. Is it okay to be passionate about a subject? Absolutely. … Read More

How to Stop Facebook’s Shenanigans From Keeping You From Your Tribe.

I was talking to a friend today about Facebook’s crackdown on using personal pages for business. For those outside the writing community, I’m sure you may not think this is a big deal. But for every entrepreneur out there, it’s a game-changer. Last year, Facebook scaled back a business pages’ reach, meaning only a few people could see posts containing URLs … Read More

Social Marketing 101: Four Author No-no’s on Twitter

Most of you know that for the past six years or so I’ve been consulting authors on social marketing and branding. And what I’ve learned is that authors, both traditional and indie, don’t understand how to use social media, nor the power it can have on their bottom line. Here’s the thing: Social networks are designed to build relationships, not sell products.  Let … Read More