Why We Shouldn’t Get Our News from Social Media

The other day, I had a friend compare Facebook to Walmart, saying it was the Social Media site where she could get everything in one place, like her favorite recipes, pics of her grandbabies, and news from around the world. She hadn’t said something I’d thought a thousand times before the 2016 elections, only now, the statement bugged me.  If … Read More

Social Marketing 101: Four Author No-no’s on Twitter

Most of you know that for the past six years or so I’ve been consulting authors on social marketing and branding. And what I’ve learned is that authors, both traditional and indie, don’t understand how to use social media, nor the power it can have on their bottom line. Here’s the thing: Social networks are designed to build relationships, not sell products.  Let … Read More