Running a Lean Mean Marketing Machine

I did a post on Facebook’s latest changes regarding groups and pages last month, but even authors that had prepared for the switch were shell shocked at the results, both in sales and in reader interaction. Algorithms have destroyed any hope of reaching new readers without paying for an ad or running a sponsored post. My friend LK Griffie has been saying for … Read More

Five Ways to Survive the Information Revolution

In the 18th century, industrialization led to improved transportation, better communication, and new banking systems. But it also came with unforeseen dangers, like hazardous working conditions that often left workers disfigured or maimed. Today, technology has helped create an information revolution, which has brought with it incredible benefits and opportunities. However, this past election has forced me to recognize the … Read More