Running a Lean Mean Marketing Machine

I did a post on Facebook’s latest changes regarding groups and pages last month, but even authors that had prepared for the switch were shell shocked at the results, both in sales and in reader interaction. Algorithms have destroyed any hope of reaching new readers without paying for an ad or running a sponsored post. My friend LK Griffie has been saying for … Read More

The Currency of Life

I was complaining about chasing rabbits (which is a euphemism for doing a little of everything and getting nothing done) to a friend when she suggested thinking in terms of income-producing activities. I wrote about it earlier this month, but the idea is to categorize daily activities into two columns, one for income-producing activities and the other for non-income-producing activities. … Read More

Defining Equality

I’m compiling answers and insights to add to the Scythian F.A.Q. page, which will be featured on the site in the coming months.  But one question keeps popping up, and so I thought I’d give it a post of its very own. 🙂 Why is the Scythian Credo Strength Through Equality? In order for me to explain, we need to … Read More

IPA–It’s Not Just for Beer

This past week, I was discussing with a marketing friend about not having enough time in the day to do everything that needs to be done and still find time to write. She suggested I start thinking in terms of IPA. Now, living in a state where there are more barrels of bourbon than people, I know a thing or … Read More

Finding Your Tribe

Most of my life has been spent feeling like the proverbial round peg in a square hole. Fortunately, the internet has made it easier to connect with intelligent, witty people who love discussing books and other writerly things. I wanted a place we could call our own, and so I started The Isaacs Society. This secret Facebook group is chalked full … Read More