If you follow me on social media, you may have noticed a post or two about my newsletter trials and tribulations. Long story short, I didn’t send newsletters during the pandemic, and because of that, most of my followers had become “inactive.” When I overrode those protocols to reach out to readers on the original list, my mail service sent … Read More
Running a Lean Mean Marketing Machine
I did a post on Facebook’s latest changes regarding groups and pages last month, but even authors that had prepared for the switch were shell shocked at the results, both in sales and in reader interaction. Algorithms have destroyed any hope of reaching new readers without paying for an ad or running a sponsored post. My friend LK Griffie has been saying for … Read More
IPA–It’s Not Just for Beer
This past week, I was discussing with a marketing friend about not having enough time in the day to do everything that needs to be done and still find time to write. She suggested I start thinking in terms of IPA. Now, living in a state where there are more barrels of bourbon than people, I know a thing or … Read More
The Death of Facebook
I know the title seems dramatic, but I’m feeling demonstrative today so stick with me. It was ten years ago this summer that I stepped outside of my comfort zone and published my first novel. This led to a marketing baptism-by-fire. I did all the things new authors were supposed to do. I started a blog, which led to the … Read More
Five Things Successful Authors Do
This past decade has seen a ton of changes in the bookish world. Technology assured indie authors had a voice at the table, and Amazon turned the publishing industry on its ear. We saw the end of great brick-and-mortar stores while digital books rose at unprecedented rates. Gone were the gatekeepers of old, and in their place a new paradigm. … Read More
Five Top Places to Review Books
Reviews have become a staple in our lives. Want to try out the new restaurant down the street? Hop on Yelp and see how many stars they have. Looking for a plumber, or electrician? Check Angieslist or homeadvisor and see what others have said. Today, more than ever, reviews play a critical role in the lives of small business owners … Read More
How to Stop Facebook’s Shenanigans From Keeping You From Your Tribe.
I was talking to a friend today about Facebook’s crackdown on using personal pages for business. For those outside the writing community, I’m sure you may not think this is a big deal. But for every entrepreneur out there, it’s a game-changer. Last year, Facebook scaled back a business pages’ reach, meaning only a few people could see posts containing URLs … Read More