Five Things Successful Authors Do

This past decade has seen a ton of changes in the bookish world. Technology assured indie authors had a voice at the table, and Amazon turned the publishing industry on its ear. We saw the end of great brick-and-mortar stores while digital books rose at unprecedented rates. Gone were the gatekeepers of old, and in their place a new paradigm. … Read More

Five Top Places to Review Books

Reviews have become a staple in our lives. Want to try out the new restaurant down the street? Hop on Yelp and see how many stars they have. Looking for a plumber, or electrician? Check Angieslist or homeadvisor and see what others have said. Today, more than ever, reviews play a critical role in the lives of small business owners … Read More

How to Stop Facebook’s Shenanigans From Keeping You From Your Tribe.

I was talking to a friend today about Facebook’s crackdown on using personal pages for business. For those outside the writing community, I’m sure you may not think this is a big deal. But for every entrepreneur out there, it’s a game-changer. Last year, Facebook scaled back a business pages’ reach, meaning only a few people could see posts containing URLs … Read More

Social Marketing 101: Four Author No-no’s on Twitter

Most of you know that for the past six years or so I’ve been consulting authors on social marketing and branding. And what I’ve learned is that authors, both traditional and indie, don’t understand how to use social media, nor the power it can have on their bottom line. Here’s the thing: Social networks are designed to build relationships, not sell products.  Let … Read More