Social Marketing 101: Four Author No-no’s on Twitter

Most of you know that for the past six years or so I’ve been consulting authors on social marketing and branding. And what I’ve learned is that authors, both traditional and indie, don’t understand how to use social media, nor the power it can have on their bottom line. Here’s the thing: Social networks are designed to build relationships, not sell products.  Let … Read More

Suspended in Creativity

The stage lights serve as a barrier; they blind the performer from seeing the audience’s reaction, they protect them from fear. In that moment, they are Mozart’s Fiordiligi or Tchaikovsky’s Joan of Arc. Their mind is mute; instinct takes over, time is suspended in creativity–expression is life. I haven’t performed in years, but on rare occasions, my heart remembers, and I again am … Read More

Five Ways Writers Stumble

I hate the term writer’s block. It’s too strong—like there’s this solid barrier that randomly shoots up, completely walling off any imagination. The frustration is real, but I don’t believe it’s a block. It’s more like tripping over that rock you didn’t see or stepping into a hole that you thought was a puddle. Sometimes we manage to muddle through. Other times … Read More

Grab a Cuppa Joe, and Let’s Chat!

  A few years ago, in an attempt to simplify my life, I completely overhauled the website and streamlined the thing like a sleek sports car. Gone was the front page that needed new graphics every month, and the blog turned into an iframe leading to my Tumblr account. To simplify life even further, I dumped Instagram and Facebook into … Read More