Social Marketing 101: Four Author No-no’s on Twitter

Most of you know that for the past six years or so I’ve been consulting authors on social marketing and branding. And what I’ve learned is that authors, both traditional and indie, don’t understand how to use social media, nor the power it can have on their bottom line. Here’s the thing: Social networks are designed to build relationships, not sell products.  Let … Read More

Five Ways Writers Stumble

I hate the term writer’s block. It’s too strong—like there’s this solid barrier that randomly shoots up, completely walling off any imagination. The frustration is real, but I don’t believe it’s a block. It’s more like tripping over that rock you didn’t see or stepping into a hole that you thought was a puddle. Sometimes we manage to muddle through. Other times … Read More